Business Training, Executive Coaching, Keynote Speaking

The 10 Secrets of Effective Communication as a Leader


One element of leadership is the often overlooked and underappreciated skill of communication. Many leaders that I meet think that they are great communicators. Many are. The reality is that some are not as gifted in communication as they think that they are.

In actuality, they may need a good deal of work. What is humorous is that in many organizations, when I talk to the managers and ask about their perceptions of their abilities as a communicator, they rank themselves as somewhere between great and good. The irony is that when I ask employees and team members about the level of communication within their organization, they often rank communication as being poor to fair.

Additionally, they will also make comments such as, “we really don’t know what’s going on around here,” and “no one seems to want to share the information.” So certainly, in organizations there seems to be a remarkable gap between the leader’s perception of the effectiveness of communication and the team’s.​

It is up to you as the leader not to just communicate, but to communicate in a way that is effective for the team. It is your responsibility as a leader to get results, then it is also your responsibility to communicate in such a way to ensure that those results occur.

In “The 10 Secrets of Effective Communication as a Leader,” Shawn Doyle, CSP, will share the 10 elements that help transform good leaders into great leaders. It comes down to how effective you are at communicating mission, vision, values, organizational goals, and more. With more than 30 years experience helping executives and managers communicate better, Shawn’s advice is on target and timely.


  1. The Skill of Communication
  2. Why it Matters
  3. Consider Taking Leadership Assessments
  4. Ask Your Team
  5. Ask Your Manager
  6. Ask Your Family and Friends
  7. The 10 Secrets
  8. Danger Areas
  9. Focus on Improving Your Skills
  10. Identify Your Weaknesses


Shawn Doyle, CSP Headshot

Experience more satisfaction, advancement, and financial return from the work you do every day with these video tips from Shawn Doyle.


“Easy-to-understand professional training with great practices. Very engaging. Great training topics and materials. Most important, fun!”

“Shawn’s style of communicating with his audience is motivating and inspiring. His knowledge and the way he connects with everyone is captivating and enjoyable. Looking forward to reading his books and different work he is involved in.”

“This experience has been eye opening to say the least. It has made me critically think about myself and those around me. Regardless of your role or experience, there is always something more to learn and improve on. No one is too good for this.”

“Not only is it a great refresher for past skills, but also an incredible program for relating to other managers and our fellow employees and team members.”

“I would recommend the training to a friend because Shawn’s approach isn’t just to tell you what you should do, how you should act, or how to feel. He challenges your own thought process, and while he assists you through it, his program allows you to think internally and come up with solutions – whether in work or in your personal life. I would definitely recommend his training to a friend.”

“He makes his classes very interesting, and I love the fact that he connects it to real-life experiences that are very relatable.”

“This was an amazing program. It was never dull or boring. I was impressed with all my coworkers. It made me proud. The subject matter was super interesting and very practical to implement immediately. We are all better for it! Thank you!”

“I found this leadership class to be truly exceptional! For so many years, I thought I understood the definition of leadership, and I have learned so much. I have taken this call so seriously and have already started executing many of the tools/strategies from all the classes. I loved how interactive this class was. I loved meeting staff I’ve never been introduced to and thought it could help interdepartmental. Super appreciative to have been a part of this leadership class!”

“Shawn was incredibly engaging, caring, and knowledgeable. His commitment to making people better people is obvious in everything he does, and he has inspired myself and my staff to apply his teachings. Truly life changing.”

“The Shawn Doyle experience is amazing and can be applied not only to work life, but also to everyday life. It was really eye opening. Absolutely amazing! Thank you to everyone involved!”

“Shawn is a very personable, relatable, and honest speaker. He uses real-life experiences to capture the room. His passion for training and knowledge in his craft makes him a valuable tool to increase – or should I say ‘jumpstart’ – your leadership.”

“It’s a very resourceful eye opener for anyone work related and for a personal matter. He covered areas in leadership that I didn’t realize I needed to work on.”


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Shawn Doyle Training provides business leadership coaching and training