THE TOOLS AND TECHNIQUES FOR DONG TRADESHOW AND GETTING RESULTS
The Terrific Trade Show
Available Formats: Webinar, Full Day
Expected Outcomes
Participants will achieve the following outcomes from this training:
- Understand trade show selling and exhibiting works
- Be able to properly prepare for a trade show
- Understand how to sell and market at a trade show booth
- Understand the aspects and elements of follow-up after the trade show
- Know what to do and never do at a trade show
Program Overview
THE TREND
Working with leaders around the world, we see organizations typically have three scenarios:
- Sales people who have not had a lot of training working trade shows
- Sales people who have had training, but need a refresher
- Team members who aren’t technically in sales, but need to learn how to sell at trade shows
The solution is to provide sales professionals with the training, tools and techniques to help them become highly skilled in working and selling at trade shows.
Program Flow
Many companies and organizations attend or showcase their business and products at trade shows; some dozens per year. Trade shows are laborious and expensive, and require a great deal of time, preparation and effort. Unfortunately, many organizations waste money participating in trade shows because they don’t know how to master trade show effectiveness to generate new business and build their brand awareness. This program gives people the tools and techniques they need to maximize their investment in trade shows to get the ultimate return.
Training Topics
- What are you going to do?
- Working the trade show: during
- Working the trade show: after
- Metric and measures
- Guidelines for the show
- Action plan
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TESTIMONIALS
“Easy-to-understand professional training with great practices. Very engaging. Great training topics and materials. Most important, fun!”
“Shawn’s style of communicating with his audience is motivating and inspiring. His knowledge and the way he connects with everyone is captivating and enjoyable. Looking forward to reading his books and different work he is involved in.”
“This experience has been eye opening to say the least. It has made me critically think about myself and those around me. Regardless of your role or experience, there is always something more to learn and improve on. No one is too good for this.”
“Not only is it a great refresher for past skills, but also an incredible program for relating to other managers and our fellow employees and team members.”
“I would recommend the training to a friend because Shawn’s approach isn’t just to tell you what you should do, how you should act, or how to feel. He challenges your own thought process, and while he assists you through it, his program allows you to think internally and come up with solutions – whether in work or in your personal life. I would definitely recommend his training to a friend.”
“He makes his classes very interesting, and I love the fact that he connects it to real-life experiences that are very relatable.”
“This was an amazing program. It was never dull or boring. I was impressed with all my coworkers. It made me proud. The subject matter was super interesting and very practical to implement immediately. We are all better for it! Thank you!”
“I found this leadership class to be truly exceptional! For so many years, I thought I understood the definition of leadership, and I have learned so much. I have taken this call so seriously and have already started executing many of the tools/strategies from all the classes. I loved how interactive this class was. I loved meeting staff I’ve never been introduced to and thought it could help interdepartmental. Super appreciative to have been a part of this leadership class!”
“Shawn was incredibly engaging, caring, and knowledgeable. His commitment to making people better people is obvious in everything he does, and he has inspired myself and my staff to apply his teachings. Truly life changing.”
“The Shawn Doyle experience is amazing and can be applied not only to work life, but also to everyday life. It was really eye opening. Absolutely amazing! Thank you to everyone involved!”
“Shawn is a very personable, relatable, and honest speaker. He uses real-life experiences to capture the room. His passion for training and knowledge in his craft makes him a valuable tool to increase – or should I say ‘jumpstart’ – your leadership.”
“It’s a very resourceful eye opener for anyone work related and for a personal matter. He covered areas in leadership that I didn’t realize I needed to work on.”
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