The Terrific Trade Show

Available Formats: Webinar, Full Day

Expected Outcomes

Participants will achieve the following outcomes from this training:

Understand trade show selling and exhibiting works
Be able to properly prepare for a trade show
Understand how to sell and market at a trade show booth
Understand the aspects and elements of follow-up after the trade show
Know what to do and never do at a trade show

Program Overview

THE TREND

Working with leaders around the world, we see organizations typically have three scenarios:

Sales people who have not had a lot of training working trade shows
Sales people who have had training, but need a refresher
Team members who aren’t technically in sales, but need to learn how to sell at trade shows

The solution is to provide sales professionals with the training, tools and techniques to help them become highly skilled in working and selling at trade shows.

Program Flow

Many companies and organizations attend or showcase their business and products at trade shows; some dozens per year. Trade shows are laborious and expensive, and require a great deal of time, preparation and effort. Unfortunately, many organizations waste money participating in trade shows because they don’t know how to master trade show effectiveness to generate new business and build their brand awareness. This program gives people the tools and techniques they need to maximize their investment in trade shows to get the ultimate return.

Training Topics

What are you going to do?
Working the trade show: during
Working the trade show: after
Metric and measures
Guidelines for the show
Action plan

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The Fearless Presenter 2-Minute Assessment

I enjoyed the course simply because I have been more involved in presenting lately and the tips were very helpful

We tend to rely on getting the job done. This presentation gave me valuable pointers to focus on and to actually incorporate.

Really amazing, did not know this but now I think I will be able to see the objective and what I want to achieve out of this presentation.

It was very helpful. I learned a lot how to give a good presentation not just a presentation but a good chance of connection with audience.

Thanks so much for your very valuable training. I really enjoyed it. I feel much better prepared to deal with uncomfortable issues. Thank you for your wisdom, experience and personable presentation with examples